If you can, great! Theres a good chance the number you remember has taken something from one of the most basic marketing tactics: repetition. Thats right, phone numbers with repeating digits are the most popular for companies looking for a memorable phone number. They can also be the most expensive. If you want proof, check out what your bank’s phone number is, or go have a look at the main numbers for the larger pizza chains. They all have memorable phone numbers, because they want customers to call them, and customers are more likely to call if they can remember the phone number. Simple.

So, for companies who have visible marketing campaigns such as websites, billboards, radio or TV advertisment, memorable phone numbers are a great choice to maximize response on their marketing.

These memorable numbers are also often referred to as Diamond Numbers, Platinum Numbers or most commonly Gold Numbers. Number providers often charge premiums for setting up the numbers, but they generally will incur the same monthly and call fees as any other similar number.

It follows that choosing the right phone number for your business is extremely important, and should be ideally integrated into a company’s marketing plan at as early a stage as possible in the cycle.

In terms of the number range or prefix, some or the questions a company should be asking are:

1. What is my budget for telecoms? Can we allocate marketing budget to getting the right phone number?
2. What message are we looking to put across with our phone number(s)?
3. Are we looking at a local or national audience?

The answers to the questions above will very much determine the type of number that will be purchased.

For example, if there is a substantial budget that can be allocated to the number, the company may well look at obtaining an 0800 number, where the company pays all call costs when a potential customer calls in. Depending on the size of the campaign, costs may be significant, but at the same time, response rates to marketing will most likely be proportionally higher, and customers may be more likely to place their trust in and buy though an 0800 number.

Looking at the next 2 questions, a company may decide to go for specific local area numbers, such as an 0207 number for London area, or another prefix specific to its geographic region. If they are looking to seem local, but also project an established, national image at the same time.

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